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Blogs

Retail, CPG, Auto On The Rise: Video Insights from Innovid iQ

Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.
Blogs

New Month, New Innovid iQ Data

New January 2021 Innovid iQ Data. Total video impressions grew +24% year-over-year in January 2021.
Blogs

Anheuser-Busch Boosts Reach Efficiency: A 45% Decrease In Cost Per Unique Reach with Innovid CTV Insights

Using our consolidated measurement and CTV platform, Anheuser-Busch ran a programmatic campaign across 26 CTV publishers resulting in improved cost efficiency across platforms.
Case Studies

Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid

Anheuser-Busch ran a programmatic campaign across 26 CTV publishers, utilizing Innovid as their primary ad serving and measurement provider to provide reach and frequency optimizations.
Blogs

Introducing Innovid iQ 2.0

Innovid iQ represents the most complete picture of the state of video advertising. Check back monthly to view year-over-year video trends.
Blogs

Innovid MRC Accreditation Covers Widest Breadth of Channels -- OTT, Video and Now Display

Innovid now offers the most robust accreditation coverage. Gain an independent, single source of truth through our omni-channel ad serving platform.
Blogs

Innovid Named as a Media Measurement Technology Sample Vendor in The Gartner Marketing Technology Vendor Guide

The report aims to help Chief Marketing Officers make budget optimization decisions about MarTech measurement partners.
Blogs

Innovid Fall Benchmarks Show Connected TV Impressions Grew 55% YoY

Innovid's Fall 2020 Benchmarks Show CTV Impressions Grew 55% Year-Over-Year
News

INNOVID STUDY: Connected TV Impressions Grew 55% YoY

Innovid’s Fall 2020 U.S. Video Benchmarks Report delivers a snapshot of video advertising data, plus best practices that advertisers can use amid COVID-19
Blogs

Industry Experts Give Six Facts To Elevate Any TV Measurement Strategy [Audio]

How can one best use a channel that is household-based but has as much targeting and measurement of digital? We look at 6 things advertisers should consider.
Blogs

Too Many Cookies in Google Chrome’s Kitchen (What You Need To Know)

Google announced it will phase out third-party cookies by 2022 and replace it with the “Google Privacy Sandbox.” Here's what advertisers need to know.

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