Transform your TV advertising into lean-forward experiences
Drive deeper brand engagement
Increase engagement with creative that drives user interaction, showcases key selling points, and offers unique opportunities to go beyond standard pre-roll.
Achieve objectives up and down the purchase funnel
Drive awareness, consideration, and purchases with Innovid’s interactive ads. Create tailored experiences effortlessly using customizable formats designed to meet your KPIs.
Gain more value from every impression
Whether consumers scanned a QR code or scrolled through a product gallery, interactive ads generate customer intent signals that can inform your ad efforts on all channels.
Easily transform any campaign into interactive advertising
15+ advanced interactive ad formats
Create ads with various interactive options, including surveys, overlays, live events, shoppable ads, galleries and more, all seamlessly compatible across devices and screens.
Quickly build interactive ads with Innovid’s CTV Composer
Leverage our self-service authoring tool to quickly develop interactive ads that are automatically ready to run across 25+ device types, integrating images, videos, social assets, and other elements.
Use QR codes to make any ad shoppable
Inspire direct action on all screens and measure consumer activity with Innovid's QR code technology and shoppable formats
THQ Nordic exceeds benchmarks by 13x
To promote its new SpongeBob SquarePants video game, THQ Nordic partnered with Paramount+ and Innovid to create interactive CTV experiences that drove robust engagement among their target audience to achieve these results:
Average engagement rate
Higher engagement than Innovid benchmarks
Take a deeper dive
Download these resources for best practices and insights to build your advertising strategies.
