The Innovid Resource Center

Davis Elen Advertising Leverages Harmony Reach & Frequency to Maximize Efficiency for McDonald’s & Toyota

Davis Elen Advertising was aiming to push beyond industry standards to improve frequency management across all digital video ad investments for their clients.

Eicoff Leverages Granularity and Customizability of Innovid Measurement to Reduce Client Cost Per Response by 35%

Innovid’s unlimited flexibility allows Eicoff to define dimensions and metrics directly within the platform, tailoring analysis to their client’s custom KPIs.

Haleon Leverages Personalisation To Widen Awareness Of Panadol

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LifeBrands D2C Maximizes Brand Strategy By Leveraging InnovidXP’s Unmatched Granular Insights

Before discovering Innovid’s measurement platform,LifeBrands sought a comprehensive, independent solution for linear and CTV media.

Using Emotion Targeting, PMG Drove Incremental Visits And Sales

Learn how Wurl developed custom QSR segments to target emotions related to craving and hunger.

Mynt Agency Boosts ROI By 25% And Achieves Up To 4x ROAS With InnovidXP

Goodway Group Boosts Speed-To-Market 5x Faster For Leading Automotive Brands

Goodway Group selected Innovid’s self-service DCO technology to create campaigns and creatives more efficiently and eliminate any duplicate work for scaling across video and display.

How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%

Energizer’s CTV Strategy Keeps Going, And Going, And Going…

Energizer wanted to drive awareness andsales of its 10- and 24-size packs of AA batteries.

Enfamil Raises Awareness & Sparks Action with CTV

With Roundel’s shoppable creative format for CTV, Enfamil could lean into a growing consumer behavior trend: scanning QR codes while watching TV.

Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations

Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.

CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences

Partnering with Innovid, CVS unlocked their already existing Feedonomics product feedand integrated it directly into the Innovid platform.

Carat Taps Into InnovidXP To Elevate United Airlines’ Conquesting Strategy

Squadron Venture Media Taps InnovidXP To Measure & Optimize TV Investments For High-Growth Startups

Squadron Venture Media excels in offline media planning and buying, specializing in start-ups and high-growth firms. Over the past decade,

Paramount and THQ Nordic Deliver Unparalleled Engagement With Interactive CTV

To promote its new SpongeBob video game, THQ Nordic partnered with Innovid to create CTV ads that drove 13x higher engagement than benchmarks.

OMD and Canva enhance Video Optimization Toolkit by tapping Omni Video Content and InnovidXP

Working with Canva, OMD elected to use Innovid as the ad delivery platform and cross-platform video measurement provider to complement Omni’s Audience Explorer & Video Content tools.

Compulse Optimizations Deliver Spike In CTV Campaign Outcomes For Financial Services Advertiser

InnovidXP informed two key in-flight optimizations, driving a significant performance improvement and ensuring the advertiser’s

Compulse Drives Reach Extension And Performance Impact For National Law Firm

InnovidXP data-driven proof of performance gave advertiser the confidence to increase campaign investment, extending their campaign flight and rolling it out across new markets.