Gain a universal view of your converged TV investments

Validate the unique reach and frequency of your campaigns across any linear, CTV, or digital video buy on any publisher. Then adjust your media strategy to optimize.

Measure with data-driven accuracy from the industry’s largest household footprint

Elevate beyond panel-only results. Harness our proprietary streaming dataset with billions of daily MRC-accredited impressions, alongside our automated linear spot log ingestion.

Maximize your media strategy with in-depth publisher overlap analysis

Identify the publishers, networks, and partners delivering unique or incremental reach at a more efficient cost. Find opportunities to negotiate deals to eliminate media redundancies.

Set benchmarks and gain a market edge with Linear Competitive Intelligence

Compare share of voice across the TV landscape. Optimize media mix, find white space, and enhance your messaging based on competitive intel across content and format.

Calculate your cross-publisher, cross-channel, cross-audience reach

Contrast the unique household reach of your linear vs OTT buys

Improve the effectiveness of your converged TV media investments by identifying overlapping reach between channels. Apply insights to break down channel-buying silos and improve upfront negotiations.

Drill down with intuitive 1:1 publisher overlap analysis charts

Visualize your campaign’s unique reach and impression share of voice across publisher, platform, device, or network. Highlight excessive media overlap to cut redundant deals from your plan.

Evaluate audience and market penetration of your campaign

Realize mid-flight demographic reach performance, broken out by the ages and genders within the households you’ve served. Critical for LDA and COPPA compliance and to ensure on-target accuracy.

Improve the effectiveness of your converged TV media investments by identifying overlapping reach between channels. Apply insights to break-down channel-buying silos and improve Upfronts negotiations.

Visualize your campaign’s unique reach and impression share of voice across publisher, platform, device, or network. Highlight excessive media overlap to cut redundant deals from your plan.

Realize mid-flight demographic reach performance, broken out by the ages and genders within the households you’ve served. Critical for LDA and COPPA compliance and to ensure on-target accuracy.

Panera reduces its cost per unique reach by 4%

With Innovid as its ad-serving and measurement partner, Panera – after analyzing reach and frequency data — shifted budget to publishers providing more unique household reach, achieving these powerful results:

5%

Gain in incremental reach

13%

Gain in unique reach efficiency

4%

Reduction in cost per unique reach

Read the full success story

Take a deeper dive

Download these resources for best practices and insights to build your advertising strategies.

Eicoff Innovid case study
Blogs
5
min read

Eicoff leverages granularity and customizability of Innovid measurement to reduce client cost per response by 35%

Using Innovid measurement, Ogilvy agency Eicoff decreases cost per response for clients by 35%.

December 23, 2024
•
Blogs
7
min read

What the Heck is an Ad Server? And Why Do I Need One?

Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.

July 7, 2022
•
Blogs
min read

A Note From Our CTO, Tal Chalozin

Innovid partners with Google as they focus on video viewership and building the dream of cross-device connectivity that doesn't violate privacy.

January 20, 2017
•

Drive results with a deeper understanding of your reach and frequency

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