Measure outcomes with our leading TV attribution insights

Calculate campaign success with our sophisticated, multi-touch attribution backed by a wealth of partner integrations, spot log capture, and the industry’s largest digital footprint.

Measure what matters for your business

Track the metrics and KPIs that matter to you: online or offline purchases, registrations, add-to-carts, app activity, credit card sales, QR code scans, and more.

Independent, unbiased, interoperable

Elevate your cross-channel measurement with MRC-accredited impressions from a publisher-trusted, unbiased partner who does not buy, sell, or arbitrage their own media.

Optimize based on real-time insights

Identify and export performance results from our granular campaign analysis across publishers, creatives, audiences, and more. Then, apply those real-time in our ad server.

Unlock limitless granular data reports and visualizations across channels

Harness the accuracy of the industry’s largest digital TV footprint

Pull insights from an unmatched, global CTV dataset of MRC-accredited impressions combined with linear ACR feeds, panel data, third-party integrations, and trillions of app/site/offline events linked by an identity key.

Pivot response data into publisher breakouts for informed media buying

Decode the nuances of publisher/network, app, device, and platform combinations that generate success against your KPIs. Identify supply path inefficiencies and highlight winning tactics for mid-flight optimization.

Analyze response rates at the version level to enhance messaging strategy

Understand your creative performance by placement, creative, creative length, creative format, DCO version, and more. Then, improve your messaging strategy to increase engagement and maximize ROAS.

Pull insights from an unmatched, global CTV dataset of MRC-accredited impressions combined with linear ACR feeds, panel data, 3P integrations, and trillions of app/site/offline events linked by an identity key.

Decode the nuances of publisher/network, app, device, and platform combinations that generate success against your KPIs. Identify supply path inefficiencies and highlight winning tactics for mid-flight optimization.

Understand your creative performance by placement, creative, creative length, creative format, DCO version, and more. Then, improve your messaging strategy to increase engagement and maximize ROAS.

LifeBrands D2C maximizes ROAS with InnovidXP

LifeBrands D2C used InnovidXP’s flexibility to pivot and analyze detailed campaign data for in-flight performance optimizations — across station, creative length, daypart, network, and genre.

50%

Increase in ROAS

Read the full success story

Take a deeper dive

Download these resources for best practices and insights to build your advertising strategies.

Eicoff Innovid case study
Blogs
5
min read

Eicoff leverages granularity and customizability of Innovid measurement to reduce client cost per response by 35%

Using Innovid measurement, Ogilvy agency Eicoff decreases cost per response for clients by 35%.

December 23, 2024
•
Blogs
7
min read

What the Heck is an Ad Server? And Why Do I Need One?

Let’s be honest—do you really know what an ad server is? You can probably deduce that it’s a platform for serving ads. In essence it is.

July 7, 2022
•
Blogs
min read

A Note From Our CTO, Tal Chalozin

Innovid partners with Google as they focus on video viewership and building the dream of cross-device connectivity that doesn't violate privacy.

January 20, 2017
•

Measure your results across linear and streaming channels

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