Sell-side solutions to maximize converged TV advertising revenue
A unified solution to boost inventory value and ad impact
Innovid’s sell-side solutions eliminate the need for multiple creative and measurement partners to personalize experiences, prove campaign impact, and grow advertising revenue. Through our unified offering, media owners can create engaging, personalized ad experiences for viewers while delivering always-on insights about campaign and creative performance. Our advanced creative formats enable in-the-moment messaging to increase engagement with audiences. And with a configurable, real-time view of reach and performance across devices, your advertisers can understand their total campaign impact and execute against business objectives spanning reach, frequency, and outcomes.
Drive business growth with InnovidXP
InnovidXP is an enterprise-grade, media-unbiased solution for linear, CTV, and digital video measurement. Widely certified across the TV ecosystem by MVPDs, broadcast networks, DSPs, and streaming publishers, Innovid’s cross-platform measurement elevates the measurement conversation from ratings and programming to impression delivery, authenticated viewership, incremental reach, and performance outcomes. Featuring automated workflows, easy advertiser onboarding, and comprehensive certification programs, InnovidXP provides media owners with the metrics that matter to drive growth.
A better streaming experience with personalized creative
Capitalize on viewers’ migration from linear to streaming with engaging, interactive creative, and addressable ad formats that add value to the viewing experience. With Innovid, publishers gain a partner with the tools and technology to generate advanced ad experiences at scale, resulting in more creative control for their teams, unique metrics for advertisers, and above all, memorable consumer experiences.
Flexible technology & tools to scale advertising experiences
Support your design and development teams through our proprietary SDK, industry-first CTV COMPOSER, and deep integrations with world-class creative tools to scale the monetization of your inventory quickly and efficiently. Whether you’re looking for managed or self-service solutions, Innovid’s flexible approach offers seamless addressability and interactivity to all audiences, no matter what screen they’re on.
Dive into the metrics that matter
From linear to streaming, across devices and creative formats, InnovidXP enables publishers, DSPs, broadcasters, and cable companies to measure reach, frequency, and outcomes across their inventory, delivering the metrics that matter for every vertical and use case.
- Household reach & frequency
- Unique & incremental reach
- Performance outcomes (sales, app activity, web visits, registrations, etc.)
- CTV-to-mobile conversions (QR code, SMS text, etc.)
- Engagement (in-unit clicks, time earned, app install, etc.)
