Unlock identity with Innovid Key
Drive advertising success with reliable identity resolution
Identity is foundational in digital advertising. Without it, you can’t fully understand your message’s reach, frequency, relevance, or ROI. However, while you need a way to gauge the impact of your advertising investment, consumers are wary of being tracked. With cookie loss, IP obfuscation, and privacy legislation, it’s challenging to find the right path forward when it comes to identity resolution. At Innovid, we understand that this ever-evolving digital advertising ecosystem will never adopt a single solution, so we take an infrastructure approach to identity resolution to ensure your message is reaching the right audience — comprehensively and the right amount of times. Dive deeper into identity resolution with our "Identity Unlocked" guide.
Ensure signal loss never impacts your strategy
Innovid Key, our constantly evolving identity infrastructure, is the underpinning of our solutions. It enables you to practice audience-based messaging, to retarget and A/B test, and to gauge reach and frequency, or to understand attribution.
Through Innovid Key, you gain a comprehensive identity solution — that maps Innovid proprietary data from 95 million households alongside multiple first- and third-party identifiers in a centralized hub. Innovid Key enables you to:
- Stay relevant. Evolve your messaging by quickly matching creative to performance metrics. Tailor messaging to each stage of the funnel.
- Avoid creative burnout. Control for oversaturation by understanding reach and frequency across audiences. Measure the real-time impact of creative across digital channels, including CTV.
- Act – even outside of Innovid. Use Innovid data to power your external MTA partner’s analysis and gain a deeper understanding of ROI across your media strategy. Through Innovid Key, you can access log-level data that easily ties ad exposure to unique identifiers for closed-loop attribution.
Prioritize authentication over estimation through our waterfall approach
Innovid’s massive Identity Graph includes our ad-serving footprint across more than 95 million CTV households. In supporting our clients across ad management and measurement, Innovid processes an astounding amount of data — more than 6 billion events per day. But even the most robust graph alone is useless — it must be interoperable with other identity graphs to provide tangible value to advertisers like you.
This is where Innovid Key kicks into high gear by ingesting and mapping numerous first- and third-party IDs and identifiers in a waterfall approach. We currently work with LiveRamp ATS, and we are committed to interoperability with other first-party identifiers such as Epsilon, UID 2.0, Transunion, Horizon Media Blu.ID, and Neustar. Our waterfall strategy prioritizes the highest-quality signals first — with authenticated IDs, such as email addresses and phone numbers at the top — and, as we move down, includes more scalable but less specific identifiers to expand our reach.
Resolve households and devices in virtually any environment
Acting as the link between disparate identifiers, Innovid provides true interoperability among the leading third-party solutions in the market today and tomorrow. With Innovid Key, you get an identity resolution approach that is:
- Forward-thinking: A future-proofed approach to identity resolution cannot rely on a single signal, partner, or strategy. With Innovid Key, when things shift again, and things will, your strategy won’t suffer.
- Open and integrated: Innovid doesn’t believe in locking you into using one solution or partner. Innovid Key is like a skeleton key, seamlessly integrating with both first- and third-party solutions to provide actionability across Innovid’s solutions — and even outside of them.
- Tried and transparent: Innovid Key enables us to ensure the most relevant message was served in more than 95% of cases, without resorting to a default experience.
- Focused on insights: Innovid’s ad management platform fuels a vast dataset that includes billions of daily MRC-accredited impressions. This dataset ensures greater accuracy for AI modeling, delivering more effective and precise solutions.
Future proof your identity resolution
Identity will remain crucial for the healthy functioning of the digital advertising ecosystem. Innovid still firmly believes that the way forward for identity management is not by working with or building one solution but instead to integrate with and enhance the continuously evolving identity ecosystem.
With our approach, you gain an accurate and persistent method of resolving identity for every impression, regardless of device, IP address, or cookie — all while staying at the cutting edge for emerging solutions and IDs. You can action based on the highest quality data available, while a system of graceful fallbacks provide the confidence of widespread coverage. With Innovid Key your identity resolution is future-proofed, so when the industry shifts again — which, if history has taught us anything, it will — you won’t have to scrap your whole strategy.
