Bringing Harmony to the advertising ecosystem

Introduced in 2024, Innovid’s Harmony initiative solves critical issues in CTV to keep TV open for everyone and controlled by no one.

Improve campaign efficiency and ROI

Champion top creative, streamline the supply path, and manage frequency precisely.

Enhance transparency and control of your advertising

Get a holistic view of your entire media buy and optimize to your unique goals.

Promote sustainability in the ad ecosystem

Reduce carbon emissions, boost sustainability, and limit fraud with decreased hops in the advertising ecosystem.

Visionary solutions to optimize your advertising

Automatically activate optimization on insights without waiting for human intervention to guarantee your most effective creative rotation.

Learn more about Harmony Creative

The most direct, efficient way to launch guaranteed CTV media and put more working media dollars in your pocket.

Learn more about Harmony Direct

Avoid overexposure and underexposure by managing frequency across your entire media buy with Harmony Frequency.

Learn more about Harmony Frequency

“We must avoid the pitfalls our industry saw with other forms of digital transformation. Innovid is in a unique position to bring harmony to the ecosystem and empower brands, agencies, and publishers to work together during this transitional moment in TV history to create ad-supported experiences that people love.”

Zvika Netter, CEO & Co-Founder, Innovid

Learn how to make your advertising more impactful

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