Jan Kelley: Fast-tracking auto offers in market
April 11, 2025
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min read
Goal
Jan Kelley and their auto brand needed a way to keep social media messaging fresh and relevant. Tedious trafficking workflows limited the amount of time an offer could be live and relevant in market, which was impeding overall campaign performance.
Strategy
Jan Kelley leveraged creative automation and trafficking with Innovid, enabling rapid localization of offers, real-time ad updates within a day, and high-volume creative testing to prioritize top performers. This solution significantly outpaced their previous workflow, maximizing efficiency and performance.
Outcome
Outcome
Outcome
80%
Faster speed to market
56%
Cut in total production time
27%
Higher conversion rate
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