Disney’s Matt Barnes Sees Programmatic Dominating Advertising
January 21, 2025
•
min video
The promise of advertising automation is being realised as it becomes the dominant way of doing business – that is the “the beauty” of programmatic, according to one top Disney executive.
“The year to come is, for me, programmatic,” said Matt Barnes, VP, Automated Sales, Disney Advertising, in this video interview with Beet.TV editorial director Lisa Granatstein.
“The insights are going to allow us to really identify what performance means so that we are all on the same page – publisher, advertiser, agency.”
Related resources
