The most direct path to launch guaranteed CTV media
Guarantee ad savings
Harmony Direct reduces supply path “hops." By enabling buy-side and sell-side ad servers to communicate without middlemen, Harmony Direct increases working media dollars.
Improve activation efficiency
Launch deals faster using our intuitive ad management UI. Harmony Direct removes intermediaries to boost efficiencies and mitigate manual errors.
Reduce fraud and emissions
Harmony Direct tackles fraud with source-direct transparency, ensuring ads run where intended. This elimination of excess third-party data processing promotes sustainability.
Improving the CTV advertising ecosystem for everyone
Marketers have seen an average 8% savings by using Harmony Direct to eliminate unnecessary hops, putting working media dollars back in their pockets. Publishers have also benefited, maximizing their fill rates to 100% to improve yield by up to 15%.
"We partnered with Innovid on this solution because more transparency and control – from advertiser to publisher – are powerful, effective means of streamlining the launch process for CTV advertising."
Miles Fisher, Senior Director-Head of Emerging & Programmatic Sales – Roku
Elevating the advertising ecosystem with Harmony
Our Harmony initiative optimizes CTV at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide better viewing experiences for consumers.
Take a deeper dive
Download these resources for best practices and insights to build your advertising strategies.
