Optimize for reach and frequency at the household level
Reduce ad waste and maximize reach
Leverage universal frequency intelligence to target or suppress over, under, and unexposed households for maximized efficiency. Use this insight to redirect budgets to increase reach.
Improve the TV viewing experience
Minimize ad fatigue to build positive brand association with viewers. Innovid helps you manage to the right level of exposure, so your audience stays engaged with your message.
Leverage real-time signal automation
Empower real-time frequency optimization by automating the sending of frequency signals to your DSP for pre-bid decisioning. This bridges the gap between understanding and action.
Solving the persistent problem of reach and frequency
Our unified impression insights prevent your ads from being shown repeatedly to the same audiences. Empowering DSPs with frequency intelligence across the entire media buy, Harmony Reach & Frequency streamlines the process and boosts campaign effectiveness.
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“Harmony Reach & Frequency provides an in-the-moment view of campaign frequency across advertisers’ digital channels, helping to close the gap between understanding and action. As the media landscape continues to fragment, automated, holistic frequency capping will play a crucial role in campaign effectiveness.”
Adam Roodman, SVP of Product Strategy & Management — Yahoo
Elevating the advertising ecosystem with Harmony
Our Harmony initiative optimizes CTV at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide better viewing experiences for consumers.
Take a deeper dive
Download these resources for best practices and insights to build your advertising strategies.
