Sharpen your insight with ad serving analytics
Access cross-partner views of actionable campaign insights
Our media independence earns preferred partner status with Google and Meta. Benefit from our integration with Facebook Marketing Analytics API and Google ADH for global YouTube reporting.
Guarantee the accuracy of your impression data
As a 100% media-independent ad server, Innovid’s data is free from reporting biases or media inventory conflicts. Our MRC accreditation ensures that your data is audited and validated.
Incorporate viewability and brand safety partner metrics
Leverage Innovid connections with your existing partners and other best-in-breed vendors to ensure your ads were seen by actual humans on approved content.
View comprehensive ad serving and third-party metrics in one dashboard
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Access actionable insights with granular creative and DCO reporting
Visualize and pivot data at the campaign, creative, strategy, version, or multivariate element level to uncover what's driving success. Gain insight into what resonates with your audience.
Uncover net new engagement and awareness metrics
Run interactive ads to unlock new metrics like QR code scans, remote “clicks”, engagement rates, or ad time earned. Pull brand safety or viewability metrics into the same view via partner integrations.
Gain actionable zero-party data to improve targeting
Inform sequential messaging with direct-from-viewer inputs. When you run interactive ads, like surveys or trivia formats, we capture user-submitted preferences, to personalize their next ad experience.
Renault proves ROI with Innovid’s Ad Analytics
To launch a new vehicle, Renault worked with Innovid to build a campaign featuring a dynamic video product gallery. Using Innovid’s Ad Analytics, Renault showcased the success of the effort with metrics that included:
Higher CTR than benchmarks
Additional seconds of engagement over pre-roll
Higher video engagement than benchmarks
Take a deeper dive
Download these resources for best practices and insights to build your advertising strategies.
