Winning Big with CTV Advertising on Live-Streamed Sports
How to build a powerful ad strategy that engages fans
Brands love advertising on live sports, in part because the telecasts deliver large, engaged audiences. Now that live sports are moving to streaming — like the NFL’s Thursday Night Football on Amazon Prime — advertisers have even more opportunities to boost campaign performance.
Innovid’s report, Winning Big with CTV Advertising on Live-Streamed Sports explores the many reasons why the biggest advertisers in the world are embracing live-streamed sports:
- Reach your audience — plus new ones across cord-cutters and cord-nevers.
- Leverage interactive and DCO creative for personalization, engagement, and even commerce.
- Gain measurement insight that simply isn’t available on linear TV.
Learn more about how to build a loyal fan base for your brand by advertising on live-streamed sports. Download Winning Big with CTV Advertising on Live-Streamed Sports today.
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