Advertising Measurement
Here’s the latest in Advertising Measurement.
News
Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe
Integration Would Bring Together Innovid’s Ad Serving Infrastructure with Nielsen ONE to Simplify & Improve Ad Measurement
Press Releases
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising
Harmony Frequency automates global frequency intelligence to reduce ad waste, strengthen campaign effectiveness & improve viewing experience.
How marta GmbH boosted website visits by 400% with InnovidXP
With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.
Explore all Advertising Measurement
News
Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe
Integration Would Bring Together Innovid’s Ad Serving Infrastructure with Nielsen ONE to Simplify & Improve Ad Measurement
Press Releases
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising
Harmony Frequency automates global frequency intelligence to reduce ad waste, strengthen campaign effectiveness & improve viewing experience.
How marta GmbH boosted website visits by 400% with InnovidXP
With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.
Case Studies
How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%
Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions.
New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.
Case Studies
Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations
Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.
Advertisers Optimize Less Than They Measure. Why That’s a Problem.
With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.
News
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys
Brands & Agencies Empowered to Understand the Combination of End Publishers & Sellers that Drove Performance
Innovid’s Super Bowl MVPs (Most Valuable Promoters)
What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
Chrome Officially Begins Shutting Down Cookies, but Life Finds a Way
Even though Google Chrome is deprecating cookies, advertisers working with Innovid will still be able to deliver, personalize, and measure their ads.
Blogs
Sizmek Shuttered: Is This a Seismic Shift for Ad Servers?
Today’s ad servers are not merely a transportation system to get a tag from point A to point B. They're indispensable technology for unlocking improved ad performance, increasing ROI, and gaining a un
Disney & Innovid Are Closing the Measurement/Action Gap with Real-Time Creative Optimization
At CES, Disney introduced a beta dashboard that uses Innovid technology to enable real-time creative optimization to help advertisers maximize ROI.
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