Advertising Measurement
Here’s the latest in Advertising Measurement.
LifeBrandsD2C Increases ROI by 50% By Leveraging InnovidXP’s Unmatched Granular Insights
LifeBrands increased ROAS by 50% using InnovidXP's granular insights to assess the impact of its TV ad campaigns and instantly optimize based on the data.
Case Studies
LifeBrandsD2C Maximizes Brand Strategy By Leveraging InnovidXP’s Unmatched Granular Insights
Before discovering Innovid’s measurement platform, LifeBrands sought a comprehensive, independent solution for linear and CTV media.
New! Comprehensive, Self-Paced Measurement Certification for Advertisers
Introducing self-paced certification for advertisers on InnovidXP, Innovid's measurement platform. This new certification program arms your team to more effectively measure your advertising.
Explore all Advertising Measurement
LifeBrandsD2C Increases ROI by 50% By Leveraging InnovidXP’s Unmatched Granular Insights
LifeBrands increased ROAS by 50% using InnovidXP's granular insights to assess the impact of its TV ad campaigns and instantly optimize based on the data.
Case Studies
LifeBrandsD2C Maximizes Brand Strategy By Leveraging InnovidXP’s Unmatched Granular Insights
Before discovering Innovid’s measurement platform, LifeBrands sought a comprehensive, independent solution for linear and CTV media.
New! Comprehensive, Self-Paced Measurement Certification for Advertisers
Introducing self-paced certification for advertisers on InnovidXP, Innovid's measurement platform. This new certification program arms your team to more effectively measure your advertising.
News
Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, & Optimization
Innovid clients can now generate both ads and QR codes, measure QR code KPIs along with other metrics, and optimize their performance with insights all in one place.
Mynt Agency Boosts ROI by 25% and Achieves Up to 4x ROAS With InnovidXP
Mynt Agency achieved 25% improvement in ROI and up to 4x ROAS using InnovidXP, Innovid's measurement platform.
Case Studies
Mynt Agency Boosts ROI By 25% And Achieves Up To 4x ROAS With InnovidXP
From Local To National, InnovidXP Enables Mynt To Deliver Superior Campaigns And Strengthen Industry Leadership
News
Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe
Integration Would Bring Together Innovid’s Ad Serving Infrastructure with Nielsen ONE to Simplify & Improve Ad Measurement
Press Releases
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising
Harmony Frequency automates global frequency intelligence to reduce ad waste, strengthen campaign effectiveness & improve viewing experience.
How marta GmbH boosted website visits by 400% with InnovidXP
With InnovidXP, marta Gmbh enhanced campaign performance and informed media buys, enabling quick shifts to higher-performing assets, times, and channels.
Case Studies
How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%
Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions.
New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP
Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.
Case Studies
Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations
Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.
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