Infillion, Innovid Partner To Scale Reach And Streamline Workflow For Interactive CTV Ads
CTV publishers using Innovid’s platform now have seamless access to Infillion’s award-winning value exchange ads.
New York, June 6, 2023—Infillion, an advanced media buying platform, today announced a partnership with Innovid Corp. (NYSE: CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology.
With this industry-first partnership, CTV publishers that utilize Innovid’s software development kit (SDK) will have seamless access to the choice-based, interactive streaming ads that Infillion pioneered without needing an additional technology integration. Infillion’s TrueX value-exchange ad experiences respect consumers’ time, attention, and privacy as well as provide impactful benefits to all parties in the industry. Consumers get shorter ad breaks, advertisers get exclusive guaranteed attention, and publishers get higher revenue per commercial break.
At the foundation of this partnership is Innovid’s CTV Composer. Within the tool, designers and developers can build interactive and dynamic CTV ad experiences in a matter of hours. Critically, ads developed using Innovid’s CTV Composer are built to communicate with the company’s proprietary SDK, enabling one creative experience to run seamlessly across 25+ connected TV device types. Access to Innovid’s CTV Composer means having the ability to offer advertisers a way to quickly develop engaging, interactive choice-based CTV ads that can run across the breadth of Innovid’s publisher footprint at scale.
“We are happy to partner with Infillion to provide first-to-market Innovid Composer technology that simplifies choice-based CTV ad development and delivery,” said Krista Panoff, Global SVP, Enterprise Development at Innovid. “Innovid’s CTV Composer’s ability to build interactive CTV ads is foundational to enabling this. Unlike desktop and mobile, CTV devices lack video player and tag type standardization. As such, delivering the same interactive and personalized experiences across the growing streaming space requires the installation of an SDK. Innovid’s CTV Composer is the solution to the industry’s lack of CTV standardization.”
Research released last month from Innovid has revealed that CTV is now responsible for half of all video ad impressions and continues to grow. Interactive ad formats on CTV, the same research found, drive over 600% more lift in engagement over standard pre-roll video ads, and also outperform the latter with a completion rate of 96.4%.
“Our partnership with Innovid delivers a more frictionless experience for publishers and outstanding engagement for consumers in a category that is often fraught with waning attention,” said Lauri Baker, SVP, Partnerships at Infillion. “Demand for CTV-only TrueX campaigns grew 10X last year as the industry continues to embrace consumer-first ad innovation for streaming audiences. With Innovid, we’re meeting that demand and guaranteeing for advertisers that consumers have not just seen but also interacted with their marketing messages.”
The two companies share a commitment to uncompromising quality and premium experiences that have been recognized with top industry awards and accolades. Innovid was honored last year in the Digiday Technology Awards as the Best Video Ad Server. Infillion’s in-house creative services have built campaigns that have been honored by the Webby Awards, Festival of Media, the Creative Media Awards, and the ARF David Ogilvy Awards, and in 2023 Infillion was named Top Agency at the IAC Awards, which honor creative technical development.
“In advertising, we’re simultaneously in the business of creativity and performance, and keeping those two in a balance can be one of our biggest challenges,” said Jatinder Singh, global head of data and analytics at Accenture Song. “This new partnership between Infillion and Innovid means that top-notch interactive creative can be deployed at scale, improving reach and efficacy for better results.”
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization, measurement across linear, connected TV (CTV) and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or Twitter.
About Infillion
Infillion is an advertising technology and solutions company that has built the most advanced media buying platform in the digital advertising industry — offering CTV, value-exchange products including TrueX, premium rich media and display, live fan experiences, location technology and first-party data via its Gimbal commerce business. Infillion serves brands of any size, publisher partners, and media-buying agencies in the world with campaigns for clients such as Amazon, Microsoft, Bank of America and T-Mobile, and works with more than 200 publishers including A&E, Roku Audacy and FOX. Infillion’s advertising solutions offer unparalleled engagement and scale, premium inventory, award-winning creative and superior targeting and measurement, all unconstrained by walled gardens. Infillion’s mission is to advance the $700 billion digital advertising industry by improving user experiences and by providing high-attention ad formats and services that respect consumers’ time, attention and privacy. To learn more, visit https://www.infillion.com/ or follow us on Linkedin or Twitter.
