Redefining control in marketing

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

From simplifying the path to shoppable TV and expanding the reach of high-performing social content to CTV, to making interactive formats easier to scale, these new features are built to help advertisers maximize creative impact, streamline production, and boost performance across every screen.

The Google Antitrust Trial: implications for the advertising industry

The recent antitrust ruling against Google has exposed issues with their monopolistic practices in search and programmatic advertising, highlighting the urgent need for a strategic shift in the ad tech industry.

Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business

The new Innovid is designed to tackle modern advertising’s biggest challenges – fragmentation, inefficiencies, restrictions, and lack of transparency and control – while operating at an unparalleled scale.