Innovations to leverage CTV’s full potential
Innovid’s 2025 CTV Benchmarks Reveal Big Opportunities in Reach, Frequency & Interactive Engagement
Report Analyzes Hundreds of Billions of Impressions to Spotlight Where Marketers Can Drive Greater Efficiency, Control, & Outcomes in CTV
Redefining control in marketing
Grant Parker at Innovid explores the shift away from closed systems in advertising
Marketers Want to Channel More Personalization During the TV Upfront
The web has disrupted just about every facet of paid media in the past decade. The TV upfront? Not so much.