Innovations to leverage CTV’s full potential
10 Stats Showing the Powerful Partnership of Live-Streamed Sports and CTV Advertising
These 10 stats show why streaming’s ability to offer more than linear TV — like advanced creative and better measurement — is growing CTV advertising on live-streamed sports.
Personalization and CTV: Advertisers Close in on the Holy Grail
As the personalized, 1-to-1 advertising pioneered on the internet migrates to CTV, personalized ads are poised to transform TV advertising.
Innovid Launches "The CTV Advertising Insights Report 2024"
Innovid's new CTV Advertising Insights Report 2024 analyzes 380 billion video ad impressions to spotlight key ad performance trends.
How Interactive Super Bowl Ads Are Changing the Game
Using Innovid technology, Paramount+ garnered strong engagement with interactive ads promoting "Halo" and other content during the Super Bowl.
Media Mavens: The Innovid Interview with Alissa Coronna
In the latest Media Mavens Q&A, Innovid interviews Alissa Coronna, Leo Burnett’s EVP-Head of Data Intelligence, about data, creativity, CTV, and more.
Advertisers Optimize Less Than They Measure. Why That’s a Problem.
With CTV, advertisers can use data to understand how their campaigns are performing. Then they can quickly optimize by doubling down on what’s working.
Innovid’s Super Bowl MVPs (Most Valuable Promoters)
What brands were the winners in the battle for Super Bowl ad supremacy? Innovid's data team crunched the numbers and here are our Most Valuable Promoters.
