Innovations to leverage CTV’s full potential
10 Stats Showing the Powerful Partnership of Live-Streamed Sports and CTV Advertising
These 10 stats show why streaming’s ability to offer more than linear TV — like advanced creative and better measurement — is growing CTV advertising on live-streamed sports.
How Streaming Is Changing Super Bowl Advertising — for the Better
Millions will stream the Super Bowl, and brands will use interactive creative formats available on CTV to push the boundaries of advertising.
100% Digital TV Is Coming. Are You Ready?
As streaming and CTV continue their growth, advertisers are boosting spending on CTV, not only for its reach but also for its effectiveness.
Disney & Innovid Are Closing the Measurement/Action Gap with Real-Time Creative Optimization
Powered by Innovid technology, Disney has introduced a beta dashboard that enables real-time creative optimization to help advertisers maximize ROI.
Media Mavens: The Innovid Interview with Walter T. Geer III
In this interview with Innovid, Walter T. Geer III, Chief Experience Design Officer at VMYLY&R Health, shares his insights on AI, DCO, CTV, and more.
Media Mavens: The Innovid Interview with Sam Karow
Sam Karow, President of Effective Marketing Communication, discusses the power of data and optimization, the potential of CTV, and why he misses “spill."
Why the “Converged TV Disconnect” Is Amplified for Larger Advertisers
There's a gap between how often advertisers measure their campaigns and optimize them, and this gap is even more challenging for larger advertisers.
