Innovations to leverage CTV’s full potential
10 Stats Showing the Powerful Partnership of Live-Streamed Sports and CTV Advertising
These 10 stats show why streaming’s ability to offer more than linear TV — like advanced creative and better measurement — is growing CTV advertising on live-streamed sports.
Harmony Direct: A More Efficient CTV Supply Path (Video)
Harmony Product Lead Shamim Samadi explains the power of Innovid’s Harmony Direct to make the CTV ad ecosystem more effective, efficient, and sustainable.
10 Eye-Opening Stats Illuminating the Rise of CTV (Infographic)
In this infographic, explore the latest statistics that shed light on the increasing popularity of CTV and its impact on the digital advertising landscape.
Video Recap: Connected Vision 2024
This video recaps Connected Vision, where Innovid launched Harmony Direct, improving efficiency, transparency, ROI, and sustainability in the CTV ad ecosystem.
How CTV Delivers “Goldilocks” Reach and Frequency to Advertisers
CTV provides advertisers unprecedented “Goldilocks” scale to ensure that your reach and frequency level is neither too high nor too low — but just right.
Why Brands Are Embracing Advanced Creative in Their CTV Advertising
On CTV brands can boost performance by leveraging new advertising formats — such as interactive and DCO ads — that simply aren’t available on linear TV.
Media Mavens: The Innovid Interview with Andres Fabian
In this interview, creative director Andres Fabian dives deep into dynamic creative optimization (DCO), the increasing power of metrics, and more.
