Marketers Want to Channel More Personalization During the TV Upfront

Innovid’s 2025 CTV Benchmarks Reveal Big Opportunities in Reach, Frequency & Interactive Engagement

Report Analyzes Hundreds of Billions of Impressions to Spotlight Where Marketers Can Drive Greater Efficiency, Control, & Outcomes in CTV

Redefining control in marketing

Grant Parker at Innovid explores the shift away from closed systems in advertising

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

From simplifying the path to shoppable TV and expanding the reach of high-performing social content to CTV, to making interactive formats easier to scale, these new features are built to help advertisers maximize creative impact, streamline production, and boost performance across every screen.