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Winning Big with CTV Advertising on Live-Streamed Sports

Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.

November 21, 2024
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The Converged TV Disconnect

Converged TV advertising is big. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms.

September 27, 2023
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Reports
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Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives

An unprecedented look into how Retail advertisers reach, engage, and drive shoppable experiences across the video landscape

June 27, 2023
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Reports
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Shifting Gears: Global CTV & Creative Insights

An unprecedented look into how automotive advertisers reach, engage, and drive outcomes across the video landscape

June 6, 2023
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Reports
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Global CTV & Creative Insights

An unprecedented look into how advertisers reach, engage, and drive outcomes across the video landscape

May 10, 2023
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Reports
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The Hitchhiker’s Guide to Converged TV Measurement

Make unified cross-platform measurement a reality with InnovidXP.

April 4, 2023
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Reports
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Converged TV Measurement 101

Demystify cross-platform TV measurement to leverage converged TV today!

April 4, 2023
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