Interactive Trivia Drives Engagement on Connected TV
Goal:
With increased demand for socially distanced learning, Florida Virtual School sought out innovative ways to drive brand awareness and stimulate customer engagement for their accredited, award-winning virtual Kindergarten-12 curriculum.
Innovid Solution:
Looking to highlight Florida Virtual School’s engaging e-learning curriculum, Innovid designed two custom interactive CTV experiences. By leveraging Innovid’s trivia format, Florida Virtual School was able to gather real-time customer engagement and drive awareness about their unique approach to online learning.
Outcome:
The interactive features within this campaign yielded increased engagement with viewers, including:
0.86% trivia engagement rate.
+72% lift over average engagement benchmark.*
68% trivia response rate.**
+76s trivia time earned.
*Percentage increase over average benchmark rate 0.5%
**Answered at least one question
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