Case Studies
Read the latest Case Studies.
Advertising Measurement
Eicoff Leverages Granularity and Customizability of Innovid Measurement to Reduce Client Cost Per Response by 35%
Innovid’s unlimited flexibility allows Eicoff to define dimensions and metrics directly within the platform, tailoring analysis to their client’s custom KPIs.
Personalization
Haleon Leverages Personalisation To Widen Awareness Of Panadol
Panadol partnered with Innovid to launch a DCO campaign, using personalized video ads to target their audience.
Advertising Measurement
LifeBrandsD2C Maximizes Brand Strategy By Leveraging InnovidXP’s Unmatched Granular Insights
Before discovering Innovid’s measurement platform, LifeBrands sought a comprehensive, independent solution for linear and CTV media.
Explore all Case Studies
Advertising Measurement
Eicoff Leverages Granularity and Customizability of Innovid Measurement to Reduce Client Cost Per Response by 35%
Innovid’s unlimited flexibility allows Eicoff to define dimensions and metrics directly within the platform, tailoring analysis to their client’s custom KPIs.
Personalization
Haleon Leverages Personalisation To Widen Awareness Of Panadol
Panadol partnered with Innovid to launch a DCO campaign, using personalized video ads to target their audience.
Advertising Measurement
LifeBrandsD2C Maximizes Brand Strategy By Leveraging InnovidXP’s Unmatched Granular Insights
Before discovering Innovid’s measurement platform, LifeBrands sought a comprehensive, independent solution for linear and CTV media.
CTV Advertising
Using Emotion Targeting, PMG Drove Incremental Visits And Sales
Learn how Wurl developed custom QSR segments to target emotions related to craving and hunger.
Advertising Measurement
Mynt Agency Boosts ROI By 25% And Achieves Up To 4x ROAS With InnovidXP
From Local To National, InnovidXP Enables Mynt To Deliver Superior Campaigns And Strengthen Industry Leadership
Creative Management
Goodway Group Boosts Speed-To-Market 5x Faster For Leading Automotive Brands
Goodway Group selected Innovid’s self-service DCO technology to create campaigns and creatives more efficiently and eliminate any duplicate work for scaling across video and display.
Advertising Measurement
How marta GmbH Leveraged InnovidXP To Cut Cost Per Lead By 70% & Boost Website Visits By 400%
Founder of marta GmbH, aimed to transform linear TV into a performance marketing channel to generate high-quality TV leads and conversions.
CTV Advertising
Energizer’s CTV Strategy Keeps Going, And Going, And Going…
Energizer used shoppable advertising to drive awareness and sales of its 10- and 24-size packs of AA batteries.
CTV Advertising
Enfamil Raises Awareness & Sparks Action with CTV
With Roundel’s shoppable creative format for CTV, Enfamil could lean into a growing consumer behavior trend: scanning QR codes while watching TV.
Advertising Measurement
Wake The Bear & Simba Sleep Maximize ROAS Using InnovidXP In-Flight Optimizations
Simba Sleep, a UK-based direct-to-consumer mattress company, partnered with Wake The Bear to enhance their TV measurement strategy for their 2023 evergreen campaign.
Creative Management
CVS Automates Creative Development To Drive More Relevant and Effective Shoppable Experiences
Partnering with Innovid, CVS unlocked their already existing Feedonomics product feed and integrated it directly into the Innovid platform.
Advertising Measurement
Carat Taps Into InnovidXP To Elevate United Airlines’ Conquesting Strategy
Carat, a global branding and integrated marketing agency, sought data-backed insights to help its brand, United Airlines, stand apart from the competition.
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