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CTV Advertising

Targeted Messaging Grows Engagement With Interactive Trivia For Florida Virtual School

January 13, 2022
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FLVS Case Study

Strategy:Following the success of their first interactive CTV campaign, Florida Virtual School wanted to explore if an audience-based approach would impact engagement, specifically digging into which combination of messaging landed better with parents vs. students. For students, they focused on enablement and available resources in the time leading up to summer break. For parents, the messaging highlighted the benefits of virtual education during the back-to-school season.Outcome:Parents:

  • +67s Time Earned
  • .60% Engagement Rate

Students:

  • +83s Time Earned
  • .47% Engagement Rate

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