Innovid Measures 87% Unique Reach Percentage for Whirlpool

August 4, 2021

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Goal:

Analyze programmatic CTV publisher performance on brand awareness.

Result:

Innovid’s measurement solution enabled Whirlpool to understand which programmatic publishers provided the most effective unique reach, cost per unique reach, and average frequency, allowing them to optimize their media plan.

87% Unique Reach Percentage

~26% Reach of U.S. CTV Households

3.3X Average Campaign Frequency

+2.5X Benchmark Reach of U.S. CTV Households

For more information on interactive connected TV solutions, contact us.

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