Innovid Measures 80% Unique Reach Percentage for General Motors

August 31, 2021

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Goal:

Analyze CTV’s impact on brand awareness and optimal creative frequency.

Outcome:

Innovid’s measurement solution revealed high impression volumes (76 MM) combined with diversified publishers (23 publishers) enabled General Motors to maximize unique reach percentage and unique reach efficiency.76MM CTV Impressions80% Unique Reach Percentage~22% Unique Reach Efficiency3.7X Average Campaign Frequency

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For more information on Innovid's measurement solution, contact us.

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