CT Lottery Uses Interactive CTV to Boost Awareness and Drive Conversions to Site

Goal:CT Lottery approached Innovid with the goal of increasing awareness and promoting their game, KENO. They already had a successful pre-roll campaign underway but wanted to see how they could complement those videos by driving people to their mobile site to learn more.

‍Strategy:Innovid’s creative team built and executed a canvas unit to accompany CT Lottery’s existing video assets. For boosting awareness, KENO specific assets surrounded the video experience. To drive conversions for further learning, a QR code was included that linked to game information on their site.

‍Outcome:.08% QR Code Scan Click Rate(Beating the average by 4x!)

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