Sky Mobile: Streamlining product advertising with feed-based campaigns
Effectively promoting Sky Mobile's diverse range of offerings to potential and returning customers while translating their many phone deals and contract options into a coherent and efficient advertising system was no small task. Sky Mobile partnered with a third-party data company, Big Up Data, to house all their product data and information. The challenge lay in seamlessly integrating this vast data into their advertising strategy.
Innovid explored the feasibility of implementing feed-based display ads. Our strategy leveraged the capabilities and expertise of Sky Mobile's partner, Big Up Data. By utilizing feed-based advertising, the advertiser could harness the extensive product data repository to streamline and automate its creative production.
In addition to Sky Mobile effectively re-engaging with its existing customer base, it expanded its advertising reach to prospecting campaigns, which enabled the company to tap into a broader audience of potential customers. Brand visibility and growth opportunities both increased.
