AI Agents that Act
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Most AI stops at insight.
NIVO drives outcomes.
NIVO, the AI core of Innovid, is embedded across the platform to eliminate the friction that slows down modern advertising. Agents don’t replace the system – they power it! Teams move faster, operate with greater precision, and drive stronger performance.
Each agent is designed to act within clearly defined guardrails, combining automation with control across every stage of the advertising lifecycle: Creative, Delivery, Measurement, and Optimization.
Individually, agents streamline workflows. Together – and when connected through Innovid Orchestrator – they transform how advertising operates end to end.
Meet the Agents
Create
Generate, version, and adapt content at scale.
Creative Generator Agent
Generate & Refine Creative at Scale
Generate and adapt creative assets – including image creation, smart framing, text-to-speech audio, and large-scale versioning – for faster production cycles, brand consistency, and performance alignment.
Core Capabilities:
- Accelerate creative production
- Utilize scalable versioning across audiences and formats
- Leverage AI-assisted refinement with human oversight
Predictive Scoring Agent
Engineer Performance Pre-Launch
Score and rank variations pre-launch—prioritizing what will drive results and eliminating underperformers before spend is committed.
Core Capabilities:
- Eliminate guesswork
- Prioritize top-performing creative
- Maximize performance before spend
Deliver
Build, traffic, and activate at lightning speed.
Taxonomy Agent
Structure Every Campaign, Everywhere
Standardize naming and structure across platforms, powering cleaner data and faster execution.
Core Capabilities:
- Ingest and unify taxonomy from any source
- Auto-generate consistent naming at scale
- Validate, translate, and sync data across every platform
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Campaign Trafficking Agent
Automate Campaign Setup Across Formats & Markets
Turn briefs, emails, and files into fully configured campaigns, reducing setup time from weeks to minutes.
Core Capabilities:
- Turn weeks into minutes with workflow compression
- Ingest and structure campaigns from any input
- Validate every setup with built-in human oversight
Campaign QA Agent
Enforce Brand & Platform Standards Automatically
Automatically identify errors, inconsistencies, or missing data before campaigns go live, ensuring quality without manual bottlenecks.
Core Capabilities:
- Reduce human QA error
- Standardize compliance
- See faster, high-fidelity launches
Decisioning Agent
Turn Strategy into Executable Creative Logic
Convert media strategies into executable decision trees for dynamic creative delivery, accelerating launches for complex, multi-variant campaigns.
Core Capabilities:
- Launch dynamic creative faster and at scale
- Convert strategy into executable decision logic
- Standardize decisioning across markets
Measure
Get answers instantly. Across every channel.
Reporting Agent
On-Demand Performance Intelligence
Use a conversational interface to generate charts, dashboards, and insights, transforming complex campaign data into clear, cross-channel reporting.
Core Capabilities:
- Generate insights on demand with natural language
- Unify cross-channel performance in a single view
- Eliminate manual reporting workflows
Creative Insights Agent
Turn Creative Data into Actionable Strategy
Analyze creative performance to uncover trends, identify drivers of success, and surface optimization opportunities.
Core Capabilities:
- Surface high-impact creative patterns
- Identify performance consistencies across variants
- Reveal opportunities for smarter iteration
Optimize
Turn signals into performance.
Creative Optimizer Agent
Continuously Improve Creative Performance
Adjust creative and delivery based on real-time performance, improving outcomes in-flight.
Core Capabilities:
- Optimize creative performance in real time
- Automatically adjust messaging and delivery
- Continuously improve outcomes in-flight
Reach and Frequency Agent
Optimize Reach. Reduce Waste.
Identify overexposed and underexposed households in real time. Continuously adjust delivery to improve audience reach, reduce waste, and maximize efficiency across campaigns.
Core Capabilities:
- Increase unique reach across target audiences
- Identify and correct over- and underexposure in real time
- Optimize delivery for greater efficiency and performance
From Execution to Coordination
While agents execute, Innovid Orchestrator connects, coordinating workflows across creative, delivery, measurement and optimization.
The Future of Agentic Advertising
Innovid’s AI ecosystem continues to expand, with additional NIVO-powered agents in development to further automate and unify the advertising lifecycle.