Innovid delivered hundreds of billions of video ad impressions through our ad server in 2023, which means we have invaluable and unparalleled insight for CTV and digital advertisers — especially for retail brands. Our data-driven report, the 2024 Advertising Insights Report for Retail, helps retail advertisers like you understand how to connect, engage, measure, and drive outcomes in a media world where CTV is increasingly important.
Here are the key high-level findings for retail advertisers:
- CTV continues to grow. More than half (56%) of Innovid’s retail video ad impressions in 2023 were CTV, an increase of 70% since 2019. Consumers are flocking to CTV and leaving traditional linear TV behind. Advertisers understand this fact and are boosting their spending on CTV advertising.
- Advanced creative performs. Interactive video advertising delivered an engagement rate 2.7x higher than standard video.
- How one retailer boosted campaign ROI by 55%. The report also features a case study showing how European retailer Haix used InnovidXP to analyze granular results data to optimize its ad campaign, improving ROI by 55%.
The 2024 Advertising Insights Report for Retail helps you understand what success looks like with your CTV and digital video ad campaigns.
