2024 Advertising Insights Report for QSR/Restaurants

Through our ad server, Innovid delivered hundreds of billions of video ad impressions, which means we have invaluable and unparalleled insight for CTV advertisers — especially for QSR and Restaurant brands. Our data-driven report, the 2024 Advertising Insights Report for QSR/Restaurants, helps food industry advertisers like you understand how to connect, engage, measure, and drive outcomes in a media world where CTV is increasingly important.

Here are the key high-level findings for QSR advertisers:

• CTV continues to grow. The large majority (70%) of Innovid’s QSR video ad impressions in 2023 were CTV, which represents an increase of 79% since 2019. Consumers are flocking to CTV — and leaving traditional linear TV behind. Advertisers understand this fact and are boosting their spending on CTV advertising.
• Advanced creative performs. For QSR brands, DCO video ads deliver strong performance, notching a 2x higher CTR than standard video.
• How Panera optimizes its campaigns with InnovidXP. The report also includes a case study that showcases how Panera Bread and its agency, Publicis, relied on InnovidXP to help analyze and optimize advertising campaigns, delivering double-digit growth in unique household reach quarter after quarter.    

The 2024 Advertising Insights Report for QSR/Restaurants helps you understand what success looks like for your CTV and digital video ad campaigns.