Innovid delivered almost 380 billion video ad impressions through our ad server in 2023, which means we have invaluable and unparalleled insight for CTV and digital advertisers — especially for financial services and insurance brands. Our data-driven report, the 2024 Advertising Insights Report for Financial/Insurance, helps finserv advertisers like you understand how to connect, engage, measure, and drive outcomes in a media world where CTV is increasingly important.
Here are the key high-level findings for finserv advertisers:
- CTV continues to grow. Over half (56%) of Innovid’s finserv video ad impressions in 2023 were CTV, an increase of 100% since 2019. Consumers are flocking to CTV and leaving traditional linear TV behind. Advertisers understand this fact and are boosting their spending on CTV advertising.
- Advanced creative performs. Interactive CTV ads deliver a 2x higher engagement rate than other formats.
- Case Study: 241% lift in KPI performance. The report also features a success story showing how a financial services company benefited from InnovidXP, our measurement platform, which provided insight to optimize the campaign to drive a 241% lift in KPI performance.
The 2024 Advertising Insights Report for Financial/Insurance helps you understand what success looks like with your CTV and digital video ad campaigns.
