Innovid delivered hundreds of billions of video ad impressions through our ad server in 2023, which means we have invaluable and unparalleled insight for CTV and digital advertisers — especially for automotive brands. Our data-driven report, the 2024 Advertising Insights Report for Auto, helps automotive advertisers like you understand how to connect, engage, measure, and drive outcomes in a media world where CTV is increasingly important.
Here are the key high-level findings for automotive advertisers:
- CTV continues to grow. Almost two-thirds (64%) of Innovid’s automotive video ad impressions in 2023 were CTV, an increase of 88% since 2019. Consumers are flocking to CTV and leaving traditional linear TV behind. Advertisers understand this fact and are boosting their spending on CTV advertising.
- Advanced creative performs. Interactive CTV advertising delivered an engagement rate that outperformed all other formats by at least 2.8x.
- Case Study: Achieving 94% unique reach. The report also features a case study on how Davis Elen helped its client, the Southern California Toyota Dealers Association, achieve 94% unique reach percentage across cross-device partners with a minimal 6% overlap.
The 2024 Advertising Insights Report for Auto helps you understand what success looks like with your CTV and digital video ad campaigns.
