Anheuser-Busch Benefits From 45% Decrease In Cost Per Unique Reach With Innovid
February 2, 2021
Goal:
Anheuser-Busch needed a solution that allowed them to go beyond standard impression insights and validate their planned reach and frequency, while also improving their overall cost efficiency across CTV publishers.
Outcome:
In coordination with The Trade Desk, Anheuser-Busch ran a programmatic campaign for Michelob Ultra across numerous CTV publishers, utilizing Innovid as their primary ad serving and measurement provider. Throughout the campaign, Innovid provided Anheuser-Busch with unbiased reporting which allowed them to make sophisticated campaign reach, frequency, and media cost-efficiency optimizations.
88% Unique Household Reach
2x Average Household Frequency
45% Decreased Average Cost Per Unique Reach
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