Innovations to leverage CTV’s full potential
10 Stats Showing the Powerful Partnership of Live-Streamed Sports and CTV Advertising
These 10 stats show why streaming’s ability to offer more than linear TV — like advanced creative and better measurement — is growing CTV advertising on live-streamed sports.
Top 10 Innovid Blog Posts of 2023
Here are the top 10 Innovid blog posts from 2023 covering ad servers, CTV, privacy, and other topics that agencies, brands, and publishers care about most.
How the Converged TV Disconnect Hits the Entertainment and Financial Services Industries Hardest
Advertisers spend more time measuring campaigns than optimizing them. That's the converged TV disconnect, and it's bigger in the entertainment and finance sectors.
The Converged TV Disconnect is Magnified for Media Buyers and Creatives
The converged TV disconnect, which is the gap between measurement and optimization of converged TV ad campaigns, tends to be larger for media buyers than for creatives.
Media Mavens: The Innovid Interview with Katie Driggs
In the Media Mavens' Q&A series Innovid interviews leading media strategists, such as FerebeeLane's Katie Driggs, about the future of TV advertising.
