Meg Coyle

Adapting Mix, Measurement, & Creative Strategies for Converged TV

Innovid and Ascendant Network surveyed 100+ senior-level marketers to see how media and creative strategies have evolved in the age of converged TV.

Identity: Look Back/Look Ahead with Winterberry Group

Identity resolution is one of the most talked-about areas of adtech, and also one of the most complex. We spoke with experts from Winterberry Group about what defined identity resolution this year, and what we can expect in 2023.

The Great Unification of Converged TV is Here

The shift to converged TV (linear TV + CTV + digital video ads) is having a transformative effect on the buy- and sell-side of advertising. We surveyed 250+ advertisers about it and uncovered some big insights... here!

The One-Two Punch of Independent Global Ad Serving + Measurement at Scale

Discover the powerful combination of independent global ad serving and cross-platform analysis in this webinar!

AdTech on Deck: Currency vs. Measurement

In this month's AdTech on Deck, we're demystifying the difference between “currency” and “measurement,” so you can get ahead of industry changes.

Achieve Harmony in Your CTV Reach and Frequency

Advertisers can't afford to slack on reach and frequency—especially on CTV. Here's how to keep your numbers balanced and in line.