Meg Coyle

New Case Study: Mattress Company Awakens Powerful TV Advertising Performance With InnovidXP

Simba Sleep, a U.K.-based direct-to-consumer mattress company, achieves strong results for its TV strategy with Innovid’s measurement platform.

TV Speak: Innovid’s Modern Glossary for Converged TV Advertising

As TV barrels toward its 100% digital future, this glossary will help brands, advertising agencies, and publishers understand the acronyms and industry jargon in our fast-changing industry.

10 Trends That Will Transform TV Advertising in 2024

The 10 key trends shaping TV advertising in 2024 include the cookie's crumbling, AI, the ad server as a data-generating juggernaut, and more. Check out all 10 trends.

CTV x Commerce: Roundel & Innovid Look at Shopper Behavior & Ad Trends

The Innovid x Roundel report results from Target’s shopper survey, insights from +110B impression analysis of CTV, and creative strategies, and more

Top 8 Quotes from Advertising Week Showcasing the Power of CTV

The power of connected TV (CTV) dominated the conversation at Advertising Week New York 2023. Here are 8 quotes illuminating the effectiveness of CTV.

Right Here, Right Now: Measurement & Creative Innovation at Cannes Lions ’23

Industry executives share their converged TV measurement and advanced creative secrets to reaching & engaging audiences across linear, CTV, and digital.