Innovations to leverage CTV’s full potential
Why Ad Frequency on CTV Is Frustrating — and Why It No Longer Has to Be
Eliminating a pain point for advertisers, Harmony Frequency is a holistic frequency management solution that optimizes campaigns across CTV and digital advertising.
Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI
A groundbreaking CTV measurement study from the ANA and Innovid that provides insights and best practices to guide your CTV advertising strategy.
How to Achieve ROI Growth with Personalization at Scale: Lessons from Mondelez
How Mondelez achieved year-over-year ROI growth by delivering true personalization at scale.
The State of CTV Advertising Market: New Research with Digiday
We surveyed brand marketers and agency executives to better understand where the industry stands in its CTV advertising journey. Get the results.
Life as a Product Manager at Innovid
Being a Product Manager at Innovid is like being a mini CEO of your business unit. Take a look at all this challenging yet rewarding role entails!
OTT Composer Changed the Game for Publishers
How Innovid’s OTT Composer armed publishers with the creative solutions needed to unlock connected TV.
Auto Advertising Gains Horsepower: Video Insights from Innovid iQ
Get the latest insights from Innovid iQ, your go-to resource for the state of video advertising.