Innovations to leverage CTV’s full potential
Why Ad Frequency on CTV Is Frustrating — and Why It No Longer Has to Be
Eliminating a pain point for advertisers, Harmony Frequency is a holistic frequency management solution that optimizes campaigns across CTV and digital advertising.
Case Study: Panera x InnovidXP — The Bread & Butter of Streaming TV Advertising
Learn how Panera’s agency, Publicis, used InnovidXP to inform optimizations, capture cost efficiencies, and increase unique reach in streaming ads.
Case Study: Canvas Worldwide x Innovid’s Automated Integration Saves Major Time
Learn how Canvas Worldwide, one of the fastest growing media agencies, saved an average of 60 minutes per campaign with Innovid's Google Campaign Manager integration.
4 Pillars of Championing Converged TV Campaigns
Master the pillars of building successful converged TV campaigns, including data–because, thanks to the abundance of new metrics at our fingertips, measurability is greater today than ever before.
Adtech Empowers Industry Evolution: Predictions for 2023
What will this year bring across the converged TV landscape? We have predictions from the top experts in adtech.
3 CTV Strategies to Spur More CPG Brand Loyalty
We're digging into data-backed streaming strategies to boost brand loyalty on CTV.
InnovidXP Picks Up Streaming Steam in Germany & U.K.
InnovidXP is making strides in cross-platform TV measurement and outcomes for German and U.K. markets, helping advertisers and publishers unify their TV advertising across streaming, traditional linear, and digital video.
