Innovid

Innovid's Continuing Focus on the Future of TV Advertising Measurement

Innovid is focused on the future of TV ad measurement for brands, agencies, and publishers in the fast-approaching world of 100% digital TV.

Looking Forward to 2024: A Message from Innovid's CCO

Innovid CCO Dave Helmreich reinforces the company's commitment to reimagining the possibilities of TV and says a new pricing structure is planned for 2024.

Case Study —  From Hurdles to High-Speed: Hybrid Ad Serving Helps Pharma Advertiser Increase Speed to Market

Innovid developed a hybrid ad serving approach with CMI Media Group and Compas that enabled the pharma agencies to get to market quicker.

NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On

Advertisers have been calling for more advanced measurement solutions that can provide a unified, cross-platform view of linear and CTV advertising + actionable metrics for reach and outcomes. Innovid is proud to partner with NBCUniversal to meet advertiser and publisher needs across the ecosystem.

InnovidXP Enables Local & National Advertisers to Drive Outcomes Across Connected TV & Streaming with Disney Advertising

Innovid and Disney Advertising are collaborating to provide advertisers with always-on, actionable insights across select Disney digital and streaming inventory. With InnovidXP, advertisers can now measure outcomes like app conversion and web visitation. Learn more here.

Apple, Attribution, & InnovidXP: How Innovid is Responding to Recent Privacy Enhancements

Apple is updating its privacy stance. Learn how this data loss impacts attribution and measurement — and what Innovid is doing to help you stay ahead of it.