The Power of Creative Optimization

Roku’s Charlie Goodman on Data, AI and the Rise of Live Sports in CTV Advertising

Roku already has a huge installed base. Now it’s upgrading its ad infrastructure.

Disney’s Matt Barnes Sees Programmatic Dominating Advertising

The promise of advertising automation is being realised as it becomes the dominant way of doing business – that is the “the beauty” of programmatic, according to one top Disney executive.

Innovid Harmony Direct: A More Efficient CTV Supply Path

Shamim Samadi, our Harmony Product Lead, demonstrates how our new product, Harmony Direct, streamlines the CTV advertising supply path.