Ad effectiveness has leveled up – this is why your media is working harder than ever

Ad effectiveness has turned a corner, and for some buyers, media is working harder than ever. So how can you take advantage and level up the effectiveness of your advertising?Subjects to be discussed: Are we getting better at advertising online? (Are increasingly sophisticated options and advanced creative formats and experimentation increasing effectiveness?) / Offline budget allocation – is reach being eroded/are prices too high? / Is there relevant talent within teams to measure effectiveness?Chair: Omar Oakes, Editor, The Media LeaderSpeakers: Gordon Black, Director, Paid Media Measurement, adidas; Emma Cranston, Client Services Director, Ozone; and Jo Kinsella, President, InnovidXP, Innovid #adeffectiveness