Disney’s Matt Barnes Sees Programmatic Dominating Advertising

Chris Karl, Chief Business Development Officer at JEGI Clarity, shares his insights on the shift of live sports moving from linear TV to streaming and its implications for advertisers. 

At CES 2025, Innovid played a central role in conversations about how technology and data are reshaping the future of TV for advertisers, publishers, and viewers.

Live sports are shifting to streaming, which enables advertisers to use advanced creative, such as DCO and interactive ads, for personalization, engagement, and commerce.