Mynt Agency Boosts ROI By 25% And Achieves Up To 4x ROAS With InnovidXP
Goal:
Mynt Agency, founded by TV and radio industry veterans, has thrived for over 30 years as a global agency across traditional and digital marketing channels. With over 1 million ads placed and $2 billion in revenue, Mynt embodies value through data-driven optimizations and grit. To drive superior results, Mynt aimed to understand the customer journey, measuring outcomes like sales, sign-ups, and website visits. This goal was to deliver exceptional campaign performance and solidify industry leadership.
Strategy:
At the heart of Mynt Agency lies the ethos of “Execute and Win,” a mantra driving their relentless pursuit of success in every campaign. Recognizing the importance of comprehensive coverage and precise analytics, Mynt took the initiative to partner with Innovid, further enhancing their ability to deliver outstanding results.
- Trusting Innovid’s independence and expertise, Mynt utilized InnovidXP to gain deep insights and execute in-flight optimizations across various channels and demographics.
- With InnovidXP delivering insights at local and national levels, Mynt continuously refined its strategies to enhance campaign performance.
- Additionally, Mynt went beyond the norm by using InnovidXP to measure and track outcomes such as sales, sign-ups, downloads, information requests, and website visits for diverse clients spanning finance, healthcare, direct-to-consumer, education, automotive, and more.
Results:
- 25% Improvement in ROI
- 4x ROAS Achieved
