LifeBrandsD2C Maximizes Brand Strategy By Leveraging InnovidXP’s Unmatched Granular Insights
November 6, 2024
The Goal & Strategy:
Before discovering Innovid’s measurement platform, LifeBrands sought a comprehensive, independent solution for linear and CTV media. They chose Innovid as a partner who could provide granular breakouts and easy visualizations of outcomes KPIs, from CPA to ROAS to response rate, and more.
- InnovidXP enables LifeBrands the flexibility to pivot and analyze detailed campaign data for in-flight performance optimizations across critical dimensions such as station, creative length, daypart, network, genre
- Advanced visualization tools like heat maps, charts, and tables help LifeBrands uncover deeper insights to refine their media and creative strategies
- Innovid’s automated weekly reporting and platform exportability allows LifeBrands to apply holistic mid-flight outcomes metrics into actionable results
- The platform’s streamlined spot log feature simplifies LifeBrands’ workflow, ensuring data accuracy
Results:
With InnovidXP, LifeBrands delivered measurable success for clients and solidified its role as an industry leader:
- LifeBrands increased ROAS by 50% using InnovidXP’s granular insights to assess the impact of its TV ad campaigns and instantly optimize based on the data.
- Using InnovidXP’s pivot feature, LifeBrands accessed performance-driven data for informed media negotiations. This enabled cost savings with better CPMs and budget reallocations to high-performing channels, enhancing efficiency and maximizing ROI.
- The user-friendly design of InnovidXP was a game-changer for LifeBrands. It drove data-driven decisions that optimized campaign performance and streamlined workflows, saving hours in weekly analysis.
