Goodway Group Boosts Speed-To-Market 5x Faster For Leading Automotive Brands
Goal:
Goodway Group, whose expert creative services team offers marketing services to leading automotive OEM brands (spanning from data and analytics to paid audio and programmatic advertising), wanted to switch DCO partners. They were looking for a more unified, self-service, and cost-effective approach to delivering localized messaging across video and display ads. These capabilities were crucial during peak automotive brand days, which require the simultaneous deployment of numerous offers and creatives across hundreds of campaigns, regionally and locally.
Strategy:
Goodway Group selected Innovid’s self-service DCO technology to create campaigns and creatives more efficiently and eliminate any duplicate work for scaling across video and display.
✔ Using Innovid’s Adobe After Effects Composer extension, Goodway quickly set up feeds in less than a minute.
✔ All parties, across all markets, could easily input new values and creatives within their feeds, to handle peak demand for new offers.
✔ Innovid’s proprietary technology rendered thousands of creative versions to unique markets approximately 3-5x faster than competitors.
Results:
Innovid’s DCO technology enabled Goodway Group to streamline campaign efficiency, accelerate turnaround times, and deliver highly customized ads at remarkable speed and scale.
- Up to 5X Faster Average Time To Render Creative Versions
- >1 Min Average Time To Adjust and Launch Data Feed Updates
- 600K+ Customized Creatives On Average Served Per Year
