Blogs
Read the latest Blogs.
Creative Management
Notable DCO ads from 2024
These notable DCO ads, which Innovid helped create, provide examples of how brands and agencies can leverage dynamic creative optimization to create personalized advertising.
CTV Advertising
Notable interactive ads from 2024
These notable interactive and shoppable ads, which Innovid helped create in 2024, offer a glimpse of what interactive advertising can do for brands and agencies.
CTV Advertising
2025 Advertising Trends to Watch
As the advertising industry continues to evolve at a breakneck pace, here are key trends identified by Innovid that are redefining how brands connect with audiences.
Explore all Blogs
Creative Management
Notable DCO ads from 2024
These notable DCO ads, which Innovid helped create, provide examples of how brands and agencies can leverage dynamic creative optimization to create personalized advertising.
CTV Advertising
Notable interactive ads from 2024
These notable interactive and shoppable ads, which Innovid helped create in 2024, offer a glimpse of what interactive advertising can do for brands and agencies.
CTV Advertising
2025 Advertising Trends to Watch
As the advertising industry continues to evolve at a breakneck pace, here are key trends identified by Innovid that are redefining how brands connect with audiences.
Ad Serving
Our most popular blog posts of 2024 explore ad serving, Harmony, CTV, QR codes, and more
Take a look at Innovid's top 10 blog posts of 2024, which took deep dives into the modern ad server, our Harmony initiative, QR codes in TV advertising, and the impact of streaming on Super Bowl ads.
Advertising Measurement
Eicoff leverages granularity and customizability of Innovid measurement to reduce client cost per response by 35%
Here's how Eicoff leveraged the granularity and customizability of Innovid measurement to reduce client cost per response by 35%.
CTV Advertising
Media Mavens: The Innovid Interview with Colleen Durkin
Colleen Durkin, SVP of Integrated Investment at Assembly, discusses how CTV advertising on live-streamed sports provides unique reach, advanced creative, and measurement unavailable via linear TV.
CTV Advertising
Marketing Leaders Weigh In on the Most Important Trends in Advertising
Marketing leaders from P&G, Ford, GM, and other leading brands discussed crucial trends in advertising with Beet.TV and Innovid.
Creative Management
Media Mavens: The Innovid Interview with Sigrid Garavito
Innovid sat down with Sigrid Garavito, CEO of marketing consultancy SeraphX, to discuss the rise of shoppable advertising on CTV and how brands can leverage this trend.
CTV Advertising
Black Friday Is Here. So Is Our Shoppable Ads "Tip & Tricks" Infographic
Innovid's new infographic — Tips & Tricks for Highly Effective Shoppable CTV Ads — offers actionable advice make your shoppable ads drive greater engagement and stronger sales.
CTV Advertising
The Many Reasons Brands Love Advertising on Live-Streamed Sports
Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.
CTV Advertising
Making Advertising Better for All: Innovid’s Vision Amplified with Mediaocean & Flashtalking
Innovid CEO Zvika Netter explains how Innovid’s agreement to be acquired by Mediaocean and merge with Flashtalking is designed to create an independent partner that will put advertisers’ goals first.
CTV Advertising
Haleon’s DCO Campaign Delivers a 30% Increase Over Innovid Benchmarks
Partnering with Zenith, Innovid, and The Trade Desk, Haleon launched a DCO campaign that exceeded Innovid's performance benchmarks by 30%.
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