Personalised, Data-Driven Video Drives 22X Higher Engagement

Goal:

New Zealand television broadcaster, TVNZ needed to stand out from the competition and drive brand consideration for telco giant, Vodafone by creating a more personalised, data-driven video experience. To do this, they wanted to reward On Demand viewers with a surprise of uninterrupted content experience, courtesy of Vodafone.

Innovid Solution:

TVNZ and Vodafone, in partnership with Innovid, created seamless personalised video experiences that married TVNZ’s viewer data with the ad to display dynamic customized messaging, calling each viewer by their name. Over 9,700+ individuals saw their unique name, as well as the specific TV show they were watching within the ad, showcasing Vodafone’s immediate brand value.

Outcome:

Personalised messaging drove a significant performance lift across all metrics compared to standard pre-roll videos, including:

25X higher click-thru rate

22X higher engagement rate

+10% lift in video completion rate

For more information on how to activate personalized video, contact us.